About Us

Nooches is a family run, handmade business based in Indianola, Iowa. We specialize in creating stylish, comfy clothes for you littles. I'm a firm believer that you don't have to sacrifice style for comfort!

I'm Hannah and I started Nooches in 2012 with the dream of someday having kids and it being a way that I could stay home with them. It took some time and lots of hard work but here we are!

Meet the family. I married my high school sweetheart, Josh, fresh out of college and we have been blessed with 3 wonderful children  - Waylon, Jagger, and our newest addition, Wren. 

Nooches started out as a really small shop where I mostly made headbands and hats. As it grew, our inventory grew as well. I started making custom nursery bedding and blankets and the shop took off. I was able to quit my job and go full time with Nooches. Then God blessed us with our first son, Waylon. Having a boy made me take a good look at the boy clothes being sold and I wasn't impressed - so I started making them myself. And the company grew once again. 
I absolutely loved creating patterns and designing fabrics for our clothing line- and I still do. It was where I flourished as a designer and because of that, Nooches flourished as well. 
With each little babe added to our family the company has grown and changed but our ideals have stayed the same: make stylish clothes that are comfy for your little and not crazy expensive for your bank account. I know shopping small and shopping handmade isn't for everyone; but I wanted to make it available to everyone! Whether you purchase all the time or save for a special occasion - it means the world to me and my family that you chose our company to buy from. 
So thank you! From our family to yours - we couldn't do it without you. 
Hannah Jackson